How We Do It Menu

When we manage money for our clients, we believe

Risk and return are related. The cost of capital is the expected return. In order to achieve a higher expected return you must take a higher degree of risk.

Successful investing is best achieved over the long-term by implementing a clearly-defined investment policy and focusing on total return, utilizing fixed income assets to dampen equity markets volatility.

Markets work – However, managers can add value over time by taking a scientific approach to understanding how to take advantage of the opportunities markets present.

Broadly diversified investment portfolios can reduce risk and secure capital market rates of return. Diversification is the only free lunch in investing – so eat as much of it as you can.

Discipline helps avoid fear and greed.

Costs make a difference. Clarity of purpose and portfolio construction can reduce risk and costs, as well as enhance tax management. Trading execution can be accomplished efficiently and thereby further reduce overall costs.

Our clients are entitled to honest and straightforward counsel. This is a collaborative process, based on our understanding of our clients, our transparent approach to our fees and a management style that is more concerned with where our clients are than where the markets are.

Who We Are

Smart Investor is a unique wealth management firm based in Rocklin, California.  We are an independent, fee-only registered investment advisor serving entrepreneurs, small business owners, and retirement plan sponsors and participants. More

How We Define "Wealth"

For our clients, ‘wealth’ is about more than money.  It is your ability to do what you want, when you want and how you want.  Our responsibility is to help you get there. 

What We Do

We listen, rather than talk.  We gain a thorough understanding of your future needs, concerns, opportunities and goals that have a financial implication.  We then use our experience and our team to design a unique investment or financial planning strategy that reflects your personal situation. More

Why We Are Unique

Everything that we do is in alignment with the best interests of our clients, including the fee-only approach to how we charge for our services.  We define ‘what we do’ in terms of meeting our client’s needs.  We define ‘how we do this’ in terms of leading-edge investment and financial planning strategies.  We are your key trusted advisor. More

phonerotica