Smart Investor is distinguished from the great majority of other financial advisors in that:

  • We serve as an independent fiduciary to our clients.  This means that we recognize and acknowledge our legal and ethical duty of loyalty to our clients. We work for our clients, not for any other entity or affiliation.

  • We follow a systematic collaborative process with our clients that is designed to fully understand what's most important to them.  This allows us to be solution-oriented, not transaction-oriented, and implement and monitor specific steps to help our clients best achieve their personal financial objectives.

  • We provide a rational, objective and independent investment management process based on Nobel Prize winning academic research and practical real world experience.  This generally insulates our clients from the emotionally-driven inflows and outflows typically experienced by many individual investors; thereby avoiding unnecessary taxable events and transaction costs.  Our discretionary investment management services utilize broadly diversified investment portfolios tailored to each client's objectives, time horizon and risk tolerance.

  • We focus on client service, effective risk management and providing a successful investment and wealth management experience.  Our team of highly skilled professionals, the majority of whom have worked together for more than 15 years, are dedicated to helping each client achieve his or her financial objectives.  We recognize and value the trust and confidence our clients place in us.

  • We provide our clients with a fully disclosed, transparent and competitive fee structure.

Who We Are

Smart Investor is a diversified financial services firm based in Rocklin, California.  We are an independent, fee-only registered investment advisor serving entrepreneurs, small business owners, and retirement plan sponsors and participants. More

What We Do

We provide a disciplined risk management process that monitors & adjusts investment portfolios to help avoid excess emotional anxiety, speculative risk and mistakes which provides a more positive wealth management experience for our clients. More

Why Choose Us

At Smart Investor, we listen to our clients.  We leverage the integrity, judgment, experience, depth of knowledge and skills of our dedicated team of professionals to provide customized solutions to help our clients achieve their financial objectives. More

Our Philosophy

Our clients come first and
we treat them with respect
and integrity.  We systematically
implement our seven fundamental beliefs to help our clients achieve their financial objectives. More